Launching Retail Connectivity 101 — with SharperB2B and T-Mobile

Retail was where the New Enterprise stopped being a thesis and became a rollout playbook — 1,900+ Sports Clips locations, Salad & Go’s IT leadership saying on the record that they “canceled all future broadband contracts,” and Super Star Car Wash bringing the same platform and the same partner when that leadership moved companies. So retail gets something none of the other worlds got: a full co-branded campaign.

In partnership with SharperB2B and T-Mobile for Business, we’re launching Retail Connectivity 101 — five bite-sized video lessons on what’s broken in retail connectivity, what works, and how to build stores that stay connected. I teach it as Professor P, and if the videos raise questions the site books one-on-one mentor sessions. No fluff, no feature bingo — straight talk from deployments that already run thousands of locations.

The customer voices on the site are the real thing. Brian Steele at Salad & Go: “We haven’t had a Peplink support ticket since we’ve been using it… We canceled all future broadband contracts.” A Sports Clips team leader who planned to convert two stores and did all fifteen in a week and a half instead.

Why these partners: T-Mobile for Business brings the 5G network that makes store broadband genuinely replaceable, and SharperB2B brings the campaign machine that gets it in front of the operators who need it. West Networks brings the architecture and the receipts.

If you run stores — two or two thousand — start with lesson one. And when you’re ready to act, the T-Mobile storefront on West 5G is live today.